With a spectacular comeback after the pandemic, the growth of the cruise industry is squeezing to recruit talent for onboard and onshore positions (between 400 and 3,000 positions per ship, depending on its size). Its picture shows an industry in Spain that is close to the record figure of 12 million cruise passengers in 2023 (with a 46% increase over the previous year), according to Puertos del Estado, and employs more than 42,000 workers, as detailed in the report promoted by CLIA, An Ocean of Opportunities. Its impact on the Spanish economy amounted to 9,500 million euros last year, an estimate of the consultancy Ocean Capital Partners based on "not only the increase in passengers, but in the increase in average spending plus the generated from its origin," says the manager Juan Manuel Martin.